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Youth Bags from Dooney & Bourke

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The peculiarity of American brand Dooney & Bourke is making bags for youth. It’s founder-designer Peter Dooney studied preferences of teenagers before making new collections, got acquainted with their predilections and also included young specialists in making designer handbags. Peter Dooney started his reconnaissance into teenagers’ world cooperating with the journal “Teen Vougue”, with which the designer studied style preferences and tastes of the youth.

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Then Dooney & Bourke Company invited 4 students from the Institute of Fashion and Technology, and a group of young designers went to Milan for inspiration. After visiting several fashion houses, getting in touch with famous designers, analyzing works of fabric, the group started to work out the design of the first collection of bags of Dooney& Bourke.

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In this way It bag collection appeared, which was advertised by the actress Mischa Barton. The collection included 6 style directions and fully took into account preferences of young users: bright colors, functionality, originality of forms and decorative trimmings.

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Bright rich colors are typical for bags of Dooney& Bourke: yellow, green, orange, blue, red. There is also a line of calm range of brown and ocherous shades. The traditional forms of bags are soft, square, oval or rectangular. Bags have comfortable handles with fine belts. They have traditional décor-trinkets in the form of heart.

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The brand cooperates with famous actresses, who not only advertise new models, but also immediately take part in working out of bag design. We told about the clutch of Hayden Panettiere. Emma Roberts has also worked out design for Dooney& Bourke.

In 2004 Lindsay Lohan advertised bags of Dooney & Bourke. The company cooperates only with young actresses and designers, who are popular for teenagers.

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