Designer Handbags

The PUMA company has continued the line of conceptual things. A new version of last year’s bags with wooden bottom Reality Bag will be introduced for sale in spring, the exclusive novelty was named a Reality Bag 2. At this time the Reality Bag is framed with proprietary painting: a red spider is shown on a blue background. Bag is made of innovative materials, design details are all carefully thought out.

Reality Bag 2 from PUMA is the result of collaboration with contemporary artists who are developing products from Reality Series on the basis of existing collections of PUMA. You can say they unite sport and art in new models. So, to create a new concept Reality Bag London gallery of paintings and architecture Serpentine was contracted.

Design of designer handbags was developed by conceptual artist John Armleder.

The main purpose of Reality Bag 2 is to draw attention to the contemporary art. Presentation of the new design by PUMA was held at the exhibition “30 Americans” in Miami. This exhibition is an event in cultural life, here there are amazing things, allowing a fresh look at the relationship of contemporary art, design, art, fashion.

Reality Bag 2 is not only a spectacular art-design, it is also a kind of “exhibition stand” – inside the bag conceptual objects are collected: notebook, business card holders, pencil case for a laptop, purse, key chain. All contents of the bag are the result of creativity of the exhibition “30 Americans”.

Issue of the new model of Reality Bag 2 is accompanied by no less conceptual photo shoot by African-American artist Hank Willis Thomas. His photographs clearly reveal the main idea of the new design from PUMA.

Conceptual bags are limited in edition – 500 pieces, John Armleder, as the author of the model puts his autograph on each of them. Reality Bag 2 will appear in May and will be sold in art galleries and boutiques from around the world.