Fendi New Advertising Campaign, Fall-Winter 2009/10

The regular promotional photo session for the Fendi House has traditionally shot Karl Lagerfeld. His new muse becomes Jessica Stam, who replaced the face of Fendi’s summer advertising campaign Toni Garn.
Jessica Stam is photographed in advertising of Dior and Nina Richi. And in this season her face appeared in a promotional photo session of new collection of Fendi Fall – Winter 2009/10.
Karl Lagerfeld chose for her a very mysterious image, the authenticity which emphasizes translucent flakes of white haze.
In the background appears a figure of a man, sadness to whom can be read in the eyes of heroine Jessica Stam. Very romantic advertising composition, which success ensured the actor’s talent of model; she could precisely transfer the whole range of feelings, which has invested in advertising Lagerfeld.
Jessica Stam shows in advertising clothes, makeup and accessories from the Fendi collection Fall – Winter 2009/10. She holds a bag from Fendi classical line.
At these pictures Jessica Stam reminds, Catherine Deneuve of middle 1960’s – high hairstyle, white hair, pensive look. The “black eye” makeup of the model is one of the main trends in make-up of this season.

